Freeman Spogli Institute for International Studies Program on Energy and Sustainable Development Stanford University


The Behavioural Economics of Exercise Habits

Journal Article

Jeremy Goldhaber-Fiebert - Stanford University
Alan M. Garber - Stanford University

Published by
VoxEU, February 22, 2011

Obesity – and its related illnesses – endangers the lives of millions across the world. While healthier, more physically active lifestyles can mitigate this, the question remains of how policymakers can get people to switch from being couch potatoes to keen runner beans. This column presents new evidence suggesting that for many even a nudge may suffice.