Freeman Spogli Institute for International Studies Program on Energy and Sustainable Development Stanford University


Henry Rowen (left) at Globalization and Cleantech Conference in December 2009.




Social Media and the Globalization of Business  
FSI Stanford, Shorenstein APARC, SPRIE Conference

Date and Time
May 25, 2011
8:00 AM - 5:00 PM

Availability
RSVP Required


Social media—such as Facebook, Twitter, YouTube and LinkedIn—are increasingly being used for business purposes. The conference will discuss how social media promotes the globalization of ideas in the workplace, with a focus on the promotion of professional development and business development.

Two research papers, based on primary data, will form the core of the conference.

The first, a study done by NOVA, a federally funded agency to promote the employment of a skilled workforce in Silicon Valley, will look at how social media is used by Silicon Valley engineers for professional development and recruitment.

The second, a study done by Stanford University's Rafiq Dossani, examines corporate social media policy and practices for promoting innovation, project management, hiring, marketing and other business functions.

Please click here to read the Stanford Daily coverage of the conference.

Agenda

8:00am - 8:30am Registration and light breakfast
8:30am - 8:45am                     

Rafiq Dossani, Senior Research Scholar, Shorenstein Asia-Pacific Research Center, Stanford University

Themes of the Conference

8:45am - 10:00am

Philip Jordan, Green LMI Consulting
Stephen Jordan, Green LMI Consulting

Social Media Trends with Silicon Valley Employers

(The paper and the presentation are avaiable for download at the bottom of the page.)

10:00am - 10:15am Break
10:15am - 12:15pm

Panel Discussion I

Moderator: Manuel Serapio, Faculty Director and Associate Professor of International Business, University of Colorado at Denver

  • Tuomo Nikulainen, Researcher, ETLA-Reserch Institute for the Finnish Economy
  • Rahim Fazal, CEO & Co-Founder, Involver
12:15pm - 1:15pm Lunch
1:15pm - 2:30pm

Rafiq Dossani, Senior Research Scholar, Shorenstein Asia-Pacific Research Center, Stanford University

Social Media in the Workplace

(The paper and the presentation are avaiable for download at the bottom of the page.)

2:30pm - 2:45pm Break
2:45pm - 4:45pm

Panel Discussion II

  • Matt Ceniceros, Director of Global Media Relations, Applied Materials
  • Ankit Jain, Software Engineer, Google Inc.
  • Saurabh Mittal, Head of Customer Experience Practice, Wipro
  • Don McCullough, VP Marketing for IP and Broadband, Ericsson
4:45pm - 5:00pm Wrap up

 

Sponsors

Many thanks to our sponsors for making this event possible.


Location
Bechtel Conference Center
Encina Hall
616 Serra Street
Stanford University
Stanford, CA 94305
» Directions/Map